Main Benefits of Attending Trade Exhibitions

Benefits of Attending exhibitions of any kind are immense. Irrespective of your background or objectives, there’s always something for you at a tradeshow. The upcoming Kakamega SME Expo for instance will be an excellent opportunity for all of us to capitalize on as outlined in this article. For any further guidance on exhibition Rates and participating opportunities feel free to reach us on 0725121083.

The following are the top benefits of Attending exhibitions:

A. Benefits for Business Leaders and Founders

For any business leader or founder of a business, exhibitions offer the best chance to connect with fellow leaders and engage on matters of concern to your enterprises. Some of the key opportunities include:

• Networking with like-minded stakeholders hence making it very easy to discuss on areas of partnerships among others.
• Face to face marketing to target customers thus being in a position to receive first-hand feedback frkm consumers. This kind of marketing also enables business leaders to understand the aspects of their businesses that clients resonate with and the ones in need of attention.
• Brand awareness is also maximized at exhibitions especially where the participating companies are allowed to pitch roll-up banners, tear drops and distribute promotional materials hence spreading word of your brand further.
• Interacting with competitors in a healthy environment is also made possible thanks to exhibitions such as the Kakamega SME Expo. Through this, you’re able to learn what’s working for them and benchmark on their best practices as they do the same. Furthermore, you can also engage on the areas of convergence for linkages as well.
• Launching of new business lines, startups and/or brands can be done at exhibitions perfectly. This is made possible by the level of interest and attention at the event hence according the launch the necessary hype it deserves to do well.
• Generation of business leads and direct sales is another key benefit. Based on the number of attendees visiting the exhibitions arena, business leaders and their staff can generate leads that can be followed up later on for business.

B. Benefits for attendees and visitors

A basic description of a trade exhibition is a marketplace. And for a marketplace to be complete, prospective buyers and target clientele have to be considered. Here are the benefits for attendees when they visit an exhibitions arena.

• Diversity of products and services. The biggest advantage of exhibitions is arguably the diversity of the companies participating. It presents the attendees the perfect opportunity to explore the various offerings ranging from banks, roofing products, logistics companies, interiors and appliances, facilities among others. Explained simply, you can be able to interact and engage with over 5 related brands in a span of 20 minutes hence saving you time and money!
• The second one are the unbeatable discounts and offers. Most of the companies especially dealing in products usually run discounted offers of sometimes upto 50% to incentivize buyers. And when this happens, attendees can maximize value on the same. This will definitely be the case at the Kakamega SME Expo as well.
• Thirdly, Meeting the CEOs, Managers and founders behind their favourite brands and products happens mostly at the tradeshows. This usually occurs on the first day of the expo during the launch. The main reason is that the business owners are usually on the ground to engage with customers.
• Best opportunity to understand trends in the various economic sectors of interest to them. When it comes to where the economy is heading, it’s a matter of concern to all. This could apply on matters technology, agricultural innovations among others.
• Growing your network is expanded drastically through exhibitions. Assuming an exhibition event attracts 100 companies and over 500 stakeholders, an expo presents you with an edge for collecting atleast 100 new business contacts with whom you can connect with for future business.

C. Benefits for Students

You know what they always say: people trust people they know. It is high time students especially those in tertiary colleges took exhibitions seriously.

Some of the benefits of Attending exhibitions for students include:

• Networking: As a student, exhibitions presents you the excellent chance to build your connections in the business world very early on. Later on, these contacts become very useful when the students need attachments and industrial internships. Honestly speaking, I always find it funny that someone can get to third year in campus without an idea of where they will go for attachment. Does it even make sense?
• Understanding the job market practically. Given the exhibitions attract the who’s who’s in the business world, students get a chance to interact with their prospective employers. Done right, they can get insights on what skills these employers are looking for, opportunities available, the trends among others.
• Exploring entrepreneurship options also happens at exhibitions as the students get to learn more on the kinds of businesses on showcase and what it takes to build such businesses.

So are you ready to take part in the upcoming expo? Share your comments below.